Meet the Founder
Lea McDuffie
A Vision Rooted in Care & Creativity
Lea McDuffie is a brand strategist, experience designer, and wellness leader dedicated to redefining how people access rest, clarity, and sustainable performance.
With a background spanning experiential marketing, personal training, and nutrition coaching, Lea brings together strategy and embodiment, designing experiences that are both deeply grounding and expansively transformative. Her work sits at the intersection of structure and soul, precision and care.
The Path to Black & Bould
After more than a decade building large-scale brand experiences for national companies, Lea recognized a deeper calling: to create spaces that support human well-being at its core.
What began as a vision to elevate how we rest, move, and gather has evolved into Black & Bould, a modern wellness ecosystem rooted in intentional design, lived experience, and cultural integrity.
Her work is informed by personal healing, professional rigor, and the belief that true well-being should empower people to lead with clarity, resilience, and authenticity.
How She Leads Today
As Founder & Director of Experiences, Lea oversees creative direction, partnerships, and the design of Black & Bould’s core offerings, including Outpaced, Immersions, and SWEATEA.
Her leadership is defined by thoughtfulness, precision, and an unwavering commitment to elevating the standards of modern wellness. Every program, gathering, and experience is shaped with intention, balancing high-touch support with real-world sustainability.
Lea leads with the belief that when people are well-supported, they don’t just feel better, they lead better, create more freely, and move through the world with greater impact.
“I believe much of the harm in our world comes from people who are hurting. When we care for ourselves, truly and fully, we create the capacity for joy, clarity, and kindness.
Black & Bould is my invitation to rise from a grounded place, and to help build a world where care becomes our default.”