Meet the Founder
Lea McDuffie
A Vision Rooted in Care & Creativity
Lea McDuffie is a brand strategist, experience designer, and wellness leader dedicated to redefining how people access rest, clarity, and connection.
With a background in experiential marketing, personal training, and nutrition coaching, she blends strategy with soul, creating environments that feel both grounding and expansive.
The Path to Black & Bould
After a decade of building large-scale brand experiences for national companies, Lea recognized a deeper calling: to create spaces that support human well-being at its core.
Her work is informed by lived experience, cultural resonance, and the belief that well-being should empower people to lead with strength, softness, and authenticity.
How She Leads Today
As Founder & Director of Experiences, Lea oversees creative direction, partnerships, retreat design, and the development of innovative wellness programs like Outpaced and SWEATEA™.
Her leadership is defined by care, precision, and an unwavering commitment to elevating the standards of modern wellness.
“I believe much of the harm in our world comes from people who are hurting. When we care for ourselves, truly and fully, we create the capacity for joy, clarity, and kindness. Black & Bould is my invitation for people to rise from a grounded place, and to help build a world where care becomes our default.”