Who We Are

Black & Bould brings together home gym design, personalized fitness and nutrition, and wellness-centered experiences under one brand.

The focus is on creating spaces, plans, and experiences that make everyday wellness feel more natural. The way we move, the places we settle, the way (and sometimes the things) we eat, the way we connect, the way we share. Our bodies respond to all of it. What can feel like something happening to us is often the body responding to what we’ve been asking it to handle. All of it affects how we feel and how we carry ourselves.

Founder

Lea McDuffie founded Black & Bould after more than a decade in brand strategy and experiential marketing across wellness, consumer goods, and hospitality, then expanded that work into personal training, nutrition coaching, and residential wellness design.

That combination shapes everything Black & Bould does. Lea understands what makes something look and feel considered, but she also knows it has to work. A home should feel safe and comfortable, but also beautiful, functional, and full of character. A fitness plan has to be manageable, and it has to grow with the person it was made for. Cookie cutter programs won’t do it. And a great community event should leave people with more than a pretty table and a few photos, though we want those too. You should leave every event with a full heart, not a drained soul.

Today, Lea brings all of that together with Black & Bould through custom home gym design, personalized fitness and nutrition, and wellness-centered events.

Professional Credentials

  • NASM Certified Home Gym Designer

  • ACE Certified Personal Trainer

  • NASM Certified Nutrition Coach

  • NASM Certified Stretching and Flexibility Coach

  • ACE Certified Behavior Change Specialist

  • 10+ Years of Experience in Brand Strategy, Experiential Marketing, Design, and Strategic Partnerships